PRIVACY POLICY

Introduction

This Privacy Policy (the "Policy" or "Privacy Policy") outlines how Vivid Gallery, the data controller, collects, uses, and protects your personal information when you visit our website https://www.vivid.gallery (the “Website” or the “Site”) and/or use the services offered (the "Services"). Vivid Gallery values your privacy and is committed to complying with applicable data protection laws, particularly the General Data Protection Regulation (GDPR).

In this document, “Personal Information” refers to any information that can identify an individual either directly or indirectly. By interacting with our Website, you consent to the collection and use of your Personal Information under the terms outlined in this Privacy Policy.

We may update this document periodically, so please review it regularly. Should you have any questions or wish to make any requests regarding your Personal Information, please contact us at contact@vivid.gallery.

We recommend that you read this document carefully as it contains information about your rights as a User of the Website.

Information We May Collect

Visiting the Website does not require you to provide any Personal Information. However, we may collect Personal Information that you voluntarily provide through our contact forms, subscription to newsletters, or during your interaction with the Website. We may collect two types of data:

- Personal Information: This includes your name, email address, and any other identifying information you voluntarily provide.
- Non-Personal Information: Data related to your device, browser, IP address, and browsing actions collected through cookies and analytics services such as Google Analytics. This data is used to track and enhance your experience on the Website.

We do not collect sensitive personal data such as health, financial, or social security information.

Purposes and Legal Basis of Personal Information Processing

We process Personal Information for the following purposes:

1. Pre-contractual and contractual obligations: To fulfill any obligations arising from interactions with you, including responding to inquiries, processing your requests, and delivering services.
2. User Identification and Website Registration: To allow you to register and be identified on the Website, including through external platforms.
3. User Engagement: To analyze user behavior for Website improvement and performance analysis using tools like Google Analytics, and to measure advertising conversions through Meta Ads and X (Twitter).
4. Marketing and Communications: To send you marketing materials, newsletters, or other communications, provided you have given explicit consent.
5. Website Security: To ensure a secure experience, including preventing fraud and validating user identities.
6. Legal Obligations: To comply with applicable legal requirements and cooperate with authorities, courts, and regulatory bodies when required.

The legal bases for processing Personal Information are:

- Legitimate interest: For anonymous first-party cookies and statistical data.
- Performance of a contract: For any interactions or agreements between Vivid Gallery and the User.
- Consent: For marketing, cookies, and other data processing activities where explicit consent is required.

Data Processing and Storage

The processing of Personal Information is carried out electronically and stored securely on servers managed by third-party providers such as Google Analytics and Active Campaign. Specific security measures, such as encryption, are employed to safeguard your data from unauthorized access or breaches.

Your Personal Information will only be accessible to:

1. Authorized personnel who have been trained to ensure confidentiality.
2. Third parties acting as data processors under agreements with Vivid Gallery to deliver services (e.g., Google, Meta, X (Twitter)).
3. Legal authorities, when disclosure is required by law.

Vivid Gallery undertakes to use technical and organizational measures to ensure that your data is secure and protected.

User Access and Control of Their Personal Information

As a User, you have the right to:

- Access your Personal Information and verify what data we hold about you.
- Request corrections or changes to your Personal Information.
- Request deletion of your Personal Information.
- Withdraw consent at any time if consent was the legal basis for processing.
- Restrict the processing of your Personal Information.
- Object to certain types of data processing, such as profiling for marketing purposes.

To exercise these rights, please contact contact@vivid.gallery. We may request proof of identity before fulfilling such requests.

Compulsory and Optional Nature of Providing Personal Information

The provision of Personal Information is optional. However, if you refuse to provide essential data (such as your name or email), we may not be able to process your requests or provide certain services, such as subscribing to newsletters or responding to inquiries.

User Information Security

Vivid Gallery takes data security seriously. We employ industry-standard measures such as encryption and data minimization to protect your Personal Information from unauthorized access, disclosure, or alteration. While we work diligently to protect your data, please note that no transmission of data over the internet is entirely secure.

Links to Third-Party Websites

Our Website may contain links to third-party websites, such as social media platforms or marketplaces (e.g., Magic Eden). We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies when visiting such platforms.

Duration of Data Processing

We will retain your Personal Information for as long as necessary to provide the services described in this Policy, and to comply with our legal obligations. You may request the deletion of your data at any time by contacting contact@vivid.gallery.

Use of Cookies on the Website

Our Website uses cookies for analytics and performance measurement. Cookies are small text files placed on your device to track user behavior and improve your experience. By using our Website, you consent to the use of cookies as described in this Policy.

If you wish to disable cookies, you can do so through your browser settings. Please be aware that disabling cookies may impact your user experience.

User's Rights (Art. 15-22 GDPR)

Under the GDPR, Users have the following rights regarding their Personal Information:

1. Right to Access: You may request to access the Personal Information we hold about you.
2. Right to Rectification: You can request correction of inaccurate or incomplete data.
3. Right to Erasure: You have the right to request the deletion of your Personal Information.
4. Right to Restrict Processing: You may request the limitation of data processing in specific cases.
5. Right to Data Portability: You can request that your data be transferred to another data controller.
6. Right to Object: You can object to the processing of your data, particularly for marketing purposes.
7. Right to Lodge a Complaint: You have the right to file a complaint with a supervisory authority if you believe that your rights under the GDPR have been violated.

To exercise any of these rights, please contact contact@vivid.gallery.

Use of Cookies on the Website

This Privacy Policy may be updated periodically. Any changes will be posted on this page, and the updated version will be binding as soon as it is published. We recommend that you visit this section regularly to stay informed of any changes. Should you not agree with any modifications, you may discontinue the use of our Website and request the deletion of your data.

For further information or inquiries, please contact us at contact@vivid.gallery.